Market Powered Growth


We Create & Execute Growth Strategies For Organizations Focused on Operations That Need Increased, Profitable Revenue

Working with your team, we are accountable for results, using a proven process based on Voice Of Customer (VOC).

Discover & Solve Unmet Customer Needs

    • We supplement your focus on operational excellence with new solutions
    • We assess, teach & execute our process to increase profitable growth

Innovate Differentiated Solutions

    • Achieve pricing power with unique offerings
    • Reduce investment risk with each process step

We Support Your Team with Experienced Collaborators

    • Respectfully challenge paradigms
    • Convert VOC into differentiable offerings

Deliver Substantial Growth

Deliver on your specific innovation and growth goals.

Apply A Process With Proven Performance

Minimize your risk exposure with our proven 4-stage, 8-step process.

Enjoy Sustainable Advantage

Establish your Market Powered Growth process as a sustainable capability.

Success Stories


Engineering Services

A $2M Engineering Services firm was too dependent on 1 client and 1 service for revenue.  Applying the MPG process led to a new service offering that achieved 10% operating income in the first year.


Residential Cookware

An $80M organization sought digital transformation of their product line.  The resulting IOT and services solution achieved resonance with the customer base & dealer network resulting in first to market innovative solutions.



A $150M manufacturer had neglected a one-time award- winning product line for years. The MPG process resulted in 9 new patent pending solutions that turned the operating income from negative to 8%.


IT Infrastructure

A $1B network infrastructure solution company had low growth and innovation for years.  The MPG process resulted in a 65% gross margin services offering that exceeded initial revenue targets.

Why Work With Us

⇒ Track record of client successes

⇒ Proven 4-stage, 8-step process

⇒ Consultants with P/L experience

Our Philosophy

“Group Atlantic’s guiding principle is to provide our customers exceptional quality and lasting value on every engagement.”

~ J. Scott Stribrny, President & Founder

"Prior to the workshop, I don't think we had much awareness of what all can be done or gained by considering the voice of the customer. I believe this was an eye-opening experience for most of us..."

~ Product Manager, Dwyer Instruments

Understanding shifting customer perceptions and unmet needs is the foundation of successful innovation. Market Powered Growth is a proven way to drive and sustain customer focused innovation.


  • Articulate the critical elements of a technical strategy plan.
  • Develop a technical strategy plan based on an industry accepted template.
  • Construct the technical strategy plan template with meaningful content.
  • Develop the most important part of the technical strategy which is “How to Win.”
  • Implement an actionable plan for innovation based on the proven MPG template.

This workshop will help you develop the plans that act on VOC. Turn VOC data into actionable insight — into a differentiable offering  — leveraged into profits. 


  • Articulate the critical elements of a technical strategy plan.
  • Develop a technical strategy plan based on an industry accepted template.
  • Evaluate existing VOC
  • Classify effective VOC
  • Interpret VOC into technical strategy which is “How to Win.”
  • Implement an actionable plan for innovation based on the proven MPG template. 

Group Atlantic consultants Support You To:

  • Engage and deliver on specific growth program goals.
  • Minimize risk and maximize success with our proven        4-stage, 8-step process.
  • Establish organizational process as a sustainable practice.

Gathering intelligence, AKA your 'Ground Truths' about organization innovation development capability, demands more than a simple survey.

You must be able to easily turn the data into knowledge that clearly drives effective actions.  Your organization will be assessed in the following areas:

  • strategy development
  • organizational structure
  • process
  • tools

Group Atlantic provides an expert guided process for revealing your Innovation readiness 'Ground Truths', validating & prioritizing solution options by topic, identifying & overcoming barriers to success, and measuring demonstrable progress.

“Scott leads a class on determining product/project requirements that is world class in capturing the functional specification of a product. It comes highly recommended for organizations looking to establish a methodology for determining product requirements.”

~ Anthony DeZonno, Aspect Software

"Scott has provided CCC a lot of value over many years. While his company provides coverage over the whole development process, the one area we've used him is in the business analysis processes, the process by which one develops business requirements. His company Group Atlantic has a number of very good sessions that CCC Information Services Inc, has taken advantage's of, among them Right Requirements Right Now, is one of the best. Thus Scott has helped CCC develop good business systems analysis processes and he has also served as a great sounding board for thinking processe through and coming up with evolving best practices for our development processes. I strongly recommend Scott to anyone considering improving their business systems analysts skill sets as well as their overall development processes."

~ Carlos Navarro, CCC Information Services

"Scott is a tireless champion of the right requirements for thebusiness and IT environment. Working with Scott helped me andmy co-workers write more precise requirements - resulting in lessrework. His Right Requirements Right Now workshop was enlightening, challenging and worthwhile."

~ Julie Schroeder, Trisept Solutions

"I found Scott’s Right Requirements, Right Now course to be excellent. Highly informative, with practical examples on how to write requirements and more importantly methods to change the way an organization creates project requirements."

~ Ruth Ann Saunders, Motorola

“Scott is a great instructor and when I attended the Right Requirements, Right Now workshop he was able to understand my needs and incorporate them into the materials. His real world experiences were directly applicable to my daily activities. I would strongly recommend Scott to any firm that is looking to tighten up their requirement gathering techniques.”

~ John Skowronski, CBOT

“Our quality assurance unit reached out to Scott to provide high quality training in software requirements engineering and inspections. Scott's in-depth knowledge of the subject matter, along with his delivery style, enabled our business analysts to grasp the concepts and immediately put them to use in a practical way. We were also able to leverage what we learned to develop documentation standards and templates to elevate the quality of project documentation going forward.”

~ Kevin Christenson, Zurich North America

"Scott did a great job of putting together and instructing the RightRequirements Right Now workshops this past summer at WMSGaming. The workshops were highly informative with practicalexercises. I, especially, enjoyed the Agile methodology training, which was very informative."

~ Bill Zborowski, WMS Gaming

Frequently Asked Questions


Thought leadership to achieve business results of exceptional quality and lasting value.

It is possible to overcome the obstacles of the fuzzy front-end process and deliver new, protected, innovative solutions by following a Market Powered Growth process that incorporates the Align, Discover, Pilot and Scale steps.